Must A Aspiring Content Creator Friend Cease Exploiting People for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

My best friend of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a surprise: I might be no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the energy I spend helping her create material.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being recorded, edited, or posted for an viewers. I am not a prop for her online persona.

The Other Side: The Content Creator's View

I hope Beth to see that the creations we produce together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that style of informal, self-made film-making.

Content creation is my interpretation of engaging with life: observing the details, posting them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of offering access, providing her a opportunity to experience behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can get us: an opening. I know not all people likes being filmed, but sometimes unplanned moments is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in minor capacities. My assumption was recording a short video here or there would be fun for her. Creativity flourishes in partnership, and having Beth around makes endeavors lively and pleasurable. I never force her to participate in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I document our time together.

I cherish our friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I understand that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is content. She must to respect her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Michael Johnson
Michael Johnson

A passionate travel writer and photographer based in Italy, sharing unique coastal adventures and cultural insights.