Apple may be forced to permit rival app stores in UK.

Placeholder image Illustration of app stores

Apple could be required to permit competitors to run their own application platforms on Apple devices in the UK, after a ruling from the market watchdog.

This represents a significant change to Apple's infamous "walled garden" where applications can only be installed from its own official marketplace.

But the Competition and Markets Authority has classified both the tech giants as having "dominant market position" - effectively saying they have a lot of power over mobile platforms.

Regulatory Assessment

The CMA said the tech firms "may be limiting progress and market rivalry".

But the regulator emphasized it did not "determine or presume wrongdoing" from the firms.

"Mobile applications generates one and a half percent of the British economy and sustains around 400,000 jobs, which is why it's crucial these markets function properly for enterprises," stated a senior official from the CMA.

Approximately ninety to one hundred percent of British smartphones run on the two tech companies' operating systems, creating what the authority calls an "effective duopoly".

Based on current data, nearly half of UK mobile owners use an iPhone - which runs the iOS operating system - with the overwhelming bulk of the remaining users using Google's Android.

Apple's Response

The regulatory probe examined how prominent Apple and Google's own apps are compared with competitors - as well as their browsers and operating systems.

It is unclear what changes the regulator will look to request, but earlier it published guidelines outlining possible actions it could take.

These comprise requiring it to be easier for people to transition between Apple and Android devices, and for both firms to rank apps "fairly and openly" in their marketplaces.

Apple particularly may be required to permit third-party marketplaces on its products, and enable people to install apps directly from companies' websites.

This would follow comparable regulations in the European Union, which previously took action against the company for restrictive practices.

The technology firm warned the United Kingdom could lose access to receiving updates - as has happened in the EU - which the company blames on heavy regulation.

For instance, some Apple Intelligence capabilities which have been rolled out in other regions are not accessible in the European market.

"We encounters intense rivalry in every sector where we do business, and we strive continuously to create the best products, solutions and customer interface," the company said in a statement.

"Britain's implementation of European regulations would undermine that, leaving users with reduced data protection and safety, slower availability to new features, and a divided, less seamless user journey."

The Search Giant's Position

Android users can presently use third-party app stores - though critics say they are not as smooth as Google's own Play Store.

The CMA's roadmap said the search company may have to "change the user experience" of downloading apps directly from online sources, as well as "eliminate barriers" when using third-party platforms.

"We simply do not see the rationale for today's designation decision," a Google competition lead remarked.

The executive said "most" of Google device owners use third-party platforms or download apps straight from a developer's website, and asserted there is a far greater range of applications available for Google device owners compared to those on iOS products.

"There are now twenty-four thousand Android phone models from 1,300 device makers worldwide, facing intense competition from iOS in the United Kingdom," the spokesperson added.

Google's platform is an freely available software, which means creators can utilize and develop on top of it for free.

Google contends this means it opens up market competition.

But consumer groups said curbs on these companies' power in other countries "are already helping enterprises to innovate and providing consumers more choice".

"The companies' control is now creating genuine problems by restricting choice for consumers and competition for businesses," commented a consumer advocate.

Michael Johnson
Michael Johnson

A passionate travel writer and photographer based in Italy, sharing unique coastal adventures and cultural insights.